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亚历山德拉•赫恩登
MMI致力于影响人们的生活

MMI咨询集团有限责任公司.亚历山德拉·赫恩登

职位/角色: 首席执行官
地点: 华盛顿哥伦比亚特区
成立于: 2016
mmiconsultinggroup.com
分享这个成功的故事
我的成功.

I've worked with SCORE from the beginning of my business so many successes - big & small - were 结果是 of my work with SCORE. We saw increased revenues through strategic planning and pricing. We successfully carved out our industry niche and we rolled out a curriculum product with planned marketing and pricing.

你是做什么的??

MMI Consulting Group is an award-winning, Washington DC-based Certified Business Enterprise (CBE), 少数民族, and Woman-Owned Small Business (WOSB). We provide business expertise in the areas of Training, 供应商的多样性, Professional and Business Development, 财务管理, 和保健服务. We unearth the wisdom within organizations and design strategies to help them deliver their promises. Our small business development program solutions provide business owners (participants) with courses, 一对一的指导, and group master classes to support the 专业 and organizational growth, 能力, 能力, and capabilities of those small businesses. We provide a full spectrum of training solutions including instructional design and development, 面对面, 虚拟, 以及在线培训, 便利化, 以及制作人的支持.

What inspired you to start your business?

My job at DOD (which I loved) was limited in terms of the impact I could have on people's lives. I was assigned to one location with just one group of people. 我想支持更多的人. I wanted to inspire people to be their best selves and build extraordinary legacies through the skills I learned and the expertise I gained during my successful training management career.

My mom was and still is a successful entrepreneur. 也许, 结果是, I've always had an entrepreneurial spirit, To encourage it as well as my creativity, she bought me a jewelry-making set as a little girl. Not only did I make jewelry from plastic beads, 弹性的字符串, 还有别针, but I also sold it door-to-door in the neighborhood for $2 to $10. Over the years, I've toyed with many business ideas. I started a company in 2010 - Masterminds International which provided business coaching. Unfortunately, the business structure wasn't sustainable and it closed. In 2016, while employed at the DOD in a senior training management role, I came back to the idea of starting my own business. I was very intrigued but the pay was too good and my colleagues were great, so I didn't take the leap right away. Then, an urgent family matter and lack of leave forced my hand. I gave 90 days' notice (I really loved my job, 任务, 和我支持的人, 他们也爱我). And when I exited that job, I entered into my first contract with a previous employer.

你的生意有什么特别之处?

While there are numerous things that set us apart as a business, our 3-tiered approach to development is unique in this industry. 在我们与小企业的合作中, 我们关注个人, 专业, 以及业务发展培训. We lead with personal development because whatever energy or habits you experience or have, you will bring them into your profession and small business.

What is your relationship with SCORE? 分客户端 What influenced you to seek help from SCORE?

In 2016 at a WBENC event held in Philadelphia, I met an SBA representative. After exchanging emails with her and asking about pricing and government contracts, she recommended that I reach out to SCORE for answers.

SCORE的帮助.

Karen gave me guidance on how to get my first contract. She helped me understand government contracting, 教我如何做市场调查, and how to keep financials always in the forefront. Karen helped me define my niche in the marketplace.

我的导师有什么了不起的?

我喜欢凯伦的头脑. She is so strategic and knowledgeable. She is able to see the full picture and always asks me the right questions. She doesn't do the work for me but shows me how to do it myself. She challenges me to think about things I haven't thought about yet. She pushes me out of my comfort zone to increase my network and visibility. 例如, Karen suggested that I enter a particular SCORE-sponsored contest, 但我又害怕又犹豫, 因此我没有继续前进. The second year, at her urging, I entered and won. As a result, I got to travel to Reno and meet with interesting people. Karen has my best interests at heart and is committed to my success and growth.

What advice would you give to someone thinking of starting a small business?

大胆一试. You have a community and resources that will support you along the way.

What would you tell a fellow business owner about SCORE?

Mentorship is the secret ingredient to success. SCORE is full of amazing mentors who have been where you want to go and will share their insight and guidance on the best path to take. They will accelerate your competency, 能力, and ability to grow. Let them become your trusted advisor.

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我是亚历山德拉•赫恩登 at government training
我是亚历山德拉•赫恩登
我的导师
凯伦A的大头照. 威廉姆斯
凯伦·A·威廉姆斯

I can help you learn about doing business with the Federal Government and understand the Federal...

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